Hi, I'm Ryan Jones.
Part storyteller, part builder of the tech. And yes, the fella who brought this Woodbooger to life.
- Owner & Founder, Do Good Brands
- Founder & President, Do Good Foundation
- Creative technologist
That's Ryan. He created me, so I reckon I'm a little biased.
Ryan's story
The short version. The Woodbooger tells the long one.
Ryan Jones is a creative technologist: part storyteller, part builder of the tech. He's the owner and founder of Do Good Brands, a creative tech company in Winston-Salem, North Carolina, that helps faith communities, higher education and entrepreneur support organizations tell their story and improve their tech.
He's also the founder and president of the Do Good Foundation. Ryan built his own career on connections, so the Foundation hosts convenings that bring founders and the right people into the same room, and teaches them how to start and grow a business.
He builds the software behind the work, too: goodlync, white-label community management software that gives chambers, churches, entrepreneur ecosystems and any community one home for resources, events and each other, without the noise of an algorithm; the Do Good Dashboard, an analytics and project tool for clients; and Woodbooger Outpost, a free arcade of games set on the trails of Southwest Virginia.
Ryan grew up in Haysi, Virginia, and played baseball at Pikeville College, earning a business degree in the last class before it became the University of Pikeville. He worked in hospital HR, then in business development for Alltech's Lexington Brewing and Distilling Co., where he opened new states and helped grow sales more than 50%. From 2015 until he sold it in the summer of 2026, he co-owned and ran a coffee roastery in Norton, Virginia. As director of innovation and entrepreneurship at SOAR (Shaping Our Appalachian Region), he worked one on one with founders, then started Do Good Brands in 2021.
Ask the Woodbooger
Haysi, ball fields, a roastery in Norton, and Ryan's big dreams for him. He knows the whole story.
Why this work
Most agencies aren't built for the people who need them most.
The marketing playbook everyone teaches assumes you have a Series A budget, a growth team, and a clear product-market fit.
Churches don't have that. Regional founder ecosystems don't have that. Nonprofits and small operators don't have that.
But they're the ones doing the work that actually moves communities forward — and they deserve modern brand, story, and tech without paying agency-of-record prices for it. So we built one that fits.
Built for
- Churches
- Regional founder ecosystems
- Nonprofits
- Small operators
What I believe
A few things I won't compromise on.
Lead with outcomes, not tools.
AI is a tool. Video is a tool. Newsletters are a tool. The point is what they do for your community — people reached, founders supported, money raised, congregations served. Tools change. Outcomes are what we keep score on.
Story over volume.
Every channel rewards scale, so most brands chase scale and lose the story along the way. I'd rather make ten things that mean something than a hundred that don't.
AI where it helps. Never where it shouldn't.
We use modern tools — including AI where it gives your team time back to do the work only humans can do. We don't use it where the human matters more than the throughput.
The agency has to use what it sells.
I ran a coffee shop for over a decade. I host a podcast. I built the dashboard the agency uses to report on client work. Everything we recommend, we use ourselves — because if it doesn't work for us, it won't work for you.
Go on and say hey. He's easier to find than I am.
If you're building something good, let's see if we can help.
Send us a note about what you're working on, and we'll get back to you about whether we're the right fit.