Services · Three pillars

Strategy, story, and tech for the folks building something.

We don't sell hours or deliverables. We sell outcomes — the attendance, the signups, the followers, the souls reached, the founders supported. Three pillars get us there.

Well, you came to the right Booger. Three trails here. Pick the one that fits.

The Woodbooger waving hello
Pillar 01

Strategy

Where you're going, who you're for, and what winning actually looks like.

Marketing & strategy

A plan that holds up when the channels change.

Brand positioning, audience definition, campaign architecture, editorial calendars, and the quarterly rhythm that keeps the work pointed at outcomes — not at whatever trend showed up that week.

Social media advertising

Spend that actually moves the number you care about.

Meta Ads, Google Ads, and YouTube — built around the outcome (signups, donations, attendance, sales), not the impression count. Full reporting and active management, not set-and-forget.

AI consulting

Adopt AI thoughtfully — where it helps, never where it shouldn't.

Practical sessions for teams trying to figure out how AI fits into their work. We help you pick the tools, build the workflows, and set the guardrails — without the hype.

General consulting

Sometimes the question isn't a marketing question.

Operating rhythm, hiring, packaging, pricing, partnerships — the bigger strategic questions that come up when you're scaling. We don't always have the answer, but we usually know who does.

Pillar 02

Story

The work that shows up — photos, videos, captions, and the daily cadence behind them.

Social media management

Show up consistently — without burning out your team.

We run the day-to-day on Instagram, Facebook, YouTube, TikTok, and the rest. Strategy, calendar, captions, community management, and the boring infrastructure that keeps it all moving.

Content creation

Photos, videos, and copy that look and sound like you.

On-site shoots, studio work, and remote production. Original photography, short-form video, longer narrative pieces, and the written voice that ties it all together.

Video production

Story-first video — sermons, interviews, brand films, recap reels.

Multi-cam shoots, full post, color, sound, and graphics. We've shot everything from CreatorCon mainstage to one-on-one founder interviews to Sunday service capture.

Podcast production

A show your community actually wants to listen to.

Concept, format, recording, editing, distribution, and the marketing wrap that keeps the audience growing. We help you build the show, not just publish it.

Content management

The right thing in the right place at the right time.

Publishing, scheduling, formatting, and the behind-the-scenes work of moving assets across channels. We handle the operational layer so your team can focus on what actually needs a human.

Pillar 03

Tech

Software, websites, AI workflows and games — the tools that let the rest of the work scale.

Our product

goodlync

Software for the organizations doing the good work.

A white-label community and CRM platform for entrepreneur support organizations, faith networks, and chambers — the kinds of groups that have always run on Slack channels, spreadsheets, and goodwill. Multi-tenant and fully brandable, built on the same stack we use for our own client work.

See inside goodlync

Dashboard analytics

One place to see what's working across every channel.

Our proprietary client dashboard pulls YouTube, Meta, Google Analytics, and email into a single editorial report — with monthly summaries delivered to your inbox automatically.

See the Dashboard

Websites & web apps

A site that looks like the work, not like a template.

Marketing sites, brand microsites, and product UI — built on the same Next.js + Tailwind stack we use for our own properties. Design-led, not template-led. We're honest about scope: if you need a 200-page e-commerce build, we'll point you to someone who does that every day.

AI workflows

AI that does real work, with a person still in charge.

Assistants and automations built into the tools your team already uses: the Woodbooger guide on this site, and Dolly in goodlync, who turns a sentence or a photo of your notes into a filled-in form. We build the workflow, set the guardrails, and keep it honest about what it doesn't know.

Game development

Games folks actually want to play, right in the browser.

Woodbooger Run, Holler Hop, Holler Golf and Legends of the Holler are ours: 3D and arcade games that play on a phone or a laptop with nothing to download, with billboards inside for sponsors. We build games that tell your story the same way.

See the games
Let's build something

Not sure which of these you need? Let's figure it out together.

Send us a note about what you're working on, and we'll get back to you about whether we're the right fit.