Case study · Faith · Since Feb 2024

First on Fifth

Bold love and boundless compassion deserve an audience. Here's how we helped First on Fifth find theirs.

The Woodbooger waving hello

This church loves its neighbors big. We just helped the word travel.

Facebook · First full year

24K → 203K

Facebook views in their first full year — 97% organic, not ads.

By the numbers
The Steeple Trail

Over half a million

content views across platforms in 2025 — 97% organic. Earned, not bought.

Where the half million came from · 2025

Facebook
202.7K
TikTok
153K
Instagram
105K
YouTube
55K

8×

Facebook view growth, 2024 → 2025

2.4×

YouTube view growth, 2024 → 2025

+38%

Instagram reach & views, year over year

97%

Organic reach across platforms — earned, not paid

Part 01

Who they are.

First Baptist on Fifth is a historic congregation in the heart of downtown Winston-Salem — progressive, community-rooted, and known for bold love and boundless compassion. They had the heart and the message. What they needed was for it to reach people.

First Baptist on Fifth congregation, celebrating 100 years
First Baptist on Fifth community gathering
Worship at First Baptist on Fifth
Part 02

So we became their whole content team.

Strategy, production, post, and distribution — every channel they're on, we run.

  • Digital strategy
  • Social media management
  • Content creation
  • Video production
  • Photography
  • Podcast production
  • Website maintenance
  • Community management
Part 03

The numbers.

Facebook

202.7K

views in 2025

8×
growth vs 2024
97%
organic
7.5K
interactions (↑82%)
48d
watch time
1,406
followers
31%
local to Winston-Salem

TikTok

153K

views in 2025

Apr 2025
launched
1.3K
followers
10.6K
likes

YouTube

55K

views in 2025

2.4×
growth vs 2024
5.9K
watch hours
+111
subscribers in 2025
520
total subscribers

Instagram

105K

views in 2025

+38%
views & reach YoY
170
posts

Podcast

100+

episodes

2.4K
downloads
Ongoing production
Part 04

Why it matters.

Progressive churches have a beautiful story to tell — and too often, no capacity to tell it. The churches with the biggest budgets get the loudest megaphone, so one version of faith gets amplified everywhere, while another — the one where loving your neighbor, whoever they are, sits at the center — struggles to be heard.

That's the work I care about most. The story is already there, alive in the congregation every Sunday; my job is simply to help tell it. First on Fifth's story is now reaching more people than ever, and that matters beyond one congregation. The more churches that share a message of bold love and boundless compassion, the more people — all people — get to feel what it's like to be truly welcomed.

Ryan Jones, founder of Do Good Brands, in downtown Winston-Salem
Ryan JonesOwner & founder, Do Good Brands · Creative technologist

Every congregation's got a story worth the walk.

Your church has a story too.

Let's tell it →